Internet marketing, just like traditional marketing strategies, has no shortcuts. However, the difference between the two has changed the landscape of the marketing world, which made the game of winning the preference and trust of the customers an even more challenging one. Nevertheless, internet marketing should not be perceived as a competition against traditional strategies, but a revolutionary tool that reinforces the latter.
Basically, internet marketing is a term used to identify any marketing strategy that is done online. It is also often referred to as digital marketing, content marketing, and influencer marketing. It allows brands to create touch points with their target market by using content that is informative, engaging and credible.
The general objective of internet marketing is to promote a brand, establish brand loyalty and generate more sales. It aims bridge the gap between the consumer and the brand by implementing customer-centric approaches.
How it Works
Internet marketing works in a lot of different ways. There are many platforms available such as websites, videos, blogs, mobile apps, social media, email, and even e-books – each has unique qualities that represent different types of market segmentation. For example, social media represents a more diverse audience that caters to a less formal approach while e-books represent an older market that tends to be more intellectual, which requires a more formal approach.
The biggest advantage of internet marketing is its ability to reach a wider audience. Unlike marketing strategies that rely on physical touch points, internet marketing does not deal with the constraints of time and space. It minimizes the risks in cost and production.
Another major advantage of internet marketing is its conduciveness to brand-customer interaction. For example, brands can easily start a conversation about a related topic that is trending on Twitter and just like that, they can spark an engagement and build a relationship with their customers. Internet marketing is instant and real-time.
Since internet marketing relies heavily on content, creativity, timing and research are the major areas brands need to work on. Despite the advanced platforms available, if a brand cannot develop a content that attracts their target market, it will be a bumpy road ahead. No matter what your content form is, your top priority must be to capture and sustain their attention until the message resonates and you get your desired response.
Internet marketing is customer-centric. It needs you to know exactly who your target market is – their interests, preferences, behavior, lifestyle and personality. If these are not properly defined, a brand can only try so many times and it still won’t work.
The internet is a big pile of all sorts of information. It is hard to stand out. It is hard to be noticed. It is hard to get attention, and it is even harder to get a response. This is where Search Engine Optimization or SEO comes in. An effective SEO approach will help you reach your target market. It takes more than paying Google to be on the first page of the search list. It should involve embedding the right search keywords in your content and placing your ads in the right platforms. Smart SEO strategies will help you maximize reach for your content.
Now that you know the basics, you can get started on planning your internet marketing plan. Once you get settled on who your target market is and how you want to promote your brand, it will be easier to apply the more complex strategies.
Have fun and we wish you the best of luck!